Ingenuity Marketing Solutions

What is marketing?
Marketing is the process through which you create and keep customers. It is the matchmaker between what your business sells and what your customers are buying, covering all the steps involved to tailor your products, messages, distribution, customer service and all other business actions to meet and far exceed the expectations of your most valuable asset, your customers. Marketing relies on a two-way relationship between your brand, all its components and your target market.

The marketing process is a consistent and non stop cycle. It begins with customer knowledge and goes round to customer service before it begins all over again. Along the way, it involves product development, pricing, packaging, distribution, advertising and promotion, and all the steps involved in making the sale and serving the customer.

The Marketing Cycle
- get to know your target market and your marketing environment
- tailor your products, pricing, packaging and distribution strategies to address your customers needs, your market environment and the competitive realities of your business
- create and project marketing messages to grab attention, inspire interest and move your prospects to buying decisions
- Go for and close the sale – but don’t stop there
- Once a sale is made, begin the customer service phase. Work to ensure customer satisfaction in order to convert the initial sale into repeat business and word – of – mouth advertising for your business
- Talk with customers to gain input about their wants and needs and your products and services. Combine what you learn with competitive research to better and grow your services and products

Why do you need marketing?
Marketing is not just about selling and sales. It is about attracting customers with strong marketing communications and then it’s about keeping customers with products and services that don’t just meet but far exceed their expectations. As part of the reward you win repeat business, loyalty and new customer referrals. Marketing is most valuable and necessary when starting a new business, when it is time to accelerate business growth or when there is a bump on the road and loss of business occurs.