Online Services

What online media marketing solutions does Ingenuity offer?

Webpage development & design
Ingenuity understands the importance of developing web pages which generate business and don’t become graveyards on the World Wide Web.  We assess our client’s needs and create strategic sitemaps based on customer requirements and in depth market research to successfully design and develop web pages with high return on investment. Ingenuity acts as the active webmaster insuring all web pages are updated regularly creating better page ranking and higher web traffic, generating new and repeat business. By focusing on the necessary tools used to optimise web pages on search engines, we combine professional custom design with user friendly interfaces and navigational tactics and modules to ensure your web page is acting as an important marketing tool. Ingenuity will actively analyse and maintain your web page to ensure information is updated to meet the target audience’s needs. Ingenuity is committed to delivering the highest level of consultation service.  We will regularly evaluate your site and make recommendations that will keep you in the forefront of technology, informed of developments in your market and ahead of the competition.  Our organization believes in developing strong and lasting relationships with our clientele.  Therefore, we commit to being in contact with you after the site is launched on a monthly basis to evaluate the performance of your site.

Key benefits of webpage development & design

• professional business image is communicated, ensuring credibility
• web pages are maintained creating better search results
• custom programming assists in new business generation, repeat business and customer care
• strategic marketing messages and company promise is communicated to the target audience
• ongoing evaluations and recommendations keeping you ahead of the competition
• Your site is thoroughly planned out
• Web pages are exciting, interactive, informative and uniquely individual

Domain registration, Web hosting & transfers
Ingenuity offers cost effective domain registration, transfers and hosting services. With a 99% server uptime, unlimited traffic and customized packages, we are able to meet and far exceed our client’s needs. Ingenuity will host your site and will provide a wealth of technological assistance and innovation that is not readily available in the market today. We have the resources to support our clients indefinitely. This includes upgrades and daily maintenance of site content if desired.

Key benefits of Ingenuity web hosting, domain registration & transfer services

• Effortless domain registration and transfers
• email accounts virus & spam protected
• Professional web mail
• Auto responders
• email aliases
• Domain based control panel
• Web traffic analysis software
• Databases available

Online marketing strategies & campaigns
The Internet provides businesses with opportunities that have not been attainable in the past. In comparison to traditional marketing methods and business processes, your business will be able to reach a large number of clients in an effective and economical manner. With the adoption of effective techniques, Ingenuity will provide you and your business with the opportunity to effectively market and communicate your business online.

Key benefits of Ingenuity online marketing strategies & campaigns services

• Increase revenue
• Expand existing markets
• Develop new markets
• Enhance levels of credibility
• Intensify your business activity
• Strengthen customer service and support
• Educate the community and consumers
• Receive community and consumer feedback
• Shorten the product lifecycle
• Enhance your corporate image
• Research the market
• Reduce operating and communications costs
• Improve levels of efficiency

Customised module programming
Ingenuity creates and codes interactions to transform static web pages into powerful dynamic data-base driven web applications, using dynamic application development languages.

Key benefits of Ingenuity customized module programming services

• Collect and process information entered by users via web forms
• Evaluate expressions and perform simple mathematical calculations
• Filter data retrieved from a database
• Build search interfaces that enables users to access only the information they need
• Authenticate users and restrict access to pages

Search Engine optimisation (SEO)
SEO is an acronym for search engine optimisation or search engine optimiser. Search engines such as Google, Yahoo, MSN, Ask and Open Directory Project help Internet users sift through millions of websites to find what they need. When you do a search on any search engine, you’re almost instantly presented with a list of results from all over the web. How do Search Engines find web pages matching your query and determine the order of search results? In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a search, search engine programs check the search engine indexes to determine the most relevant search results to be returned (served) to you. Search Engine Optimisation is the name given to the process of boosting a website so that it will appear in search results relevant to the information being searched.
The three key processes in delivering search results to you are:
•    Crawling: Does the search engines know about your site? Can their robots find it?
•    Indexing: Can search engines index your site?
•    Serving: Does the site have good and useful content that is relevant to the user’s search?
-    Crawling
Crawling is the process by which spider/robots/bots discover new and updated pages to be added to the Search engine index. Search Engines use a huge set of computers to fetch (or crawl) billions of pages on the web. The program that does the fetching is called a robot, bot or spider. This software uses an algorithmic process: computer programs determine which sites to crawl, how often and how many pages to fetch from each site. Search Engine’s crawl process begins with a list of web page URLs, generated from previous crawl processes and augmented with Sitemap data provided by webmasters. As the software visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites and dead links are noted and used to update the Search engine index. Search engines don’t accept payment to crawl a site more frequently and they keep the search side of their business separate from their revenue-generating services.
-    Indexing
Robots process each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, they process information included in key content tags and attributes, such as Title tags and ALT attributes. Robots can process many, but not all, content types. For example, they cannot process the content of some rich media files or dynamic pages.
-    Serving results
When a user enters a query, the search engines search the index for matching pages and return the results search engines believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the Page Rank for a given page. Page Rank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s Page Rank. Not all links are equal: Search engines work hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.
In order for your site to rank well in search results pages, it’s important to make sure that search engines can crawl and index your site correctly. Ingenuity offers search engine optimisation tools with best practices that can help you avoid common pitfalls and improve your site’s ranking. By typing in a keyword or phrase and clicking a button, search engines can find hundreds or even thousands of websites that may be relevant to your search. The search engine orders these websites so that the ones it calculates as being the most relevant are displayed first.
Ingenuity excels in getting our clients found on the Internet. We have Search Engine Optimization skills that consistently contribute to achieving increased website traffic for our clients.

A good SEO strategy will not only get the website positioned well within the Search Engines, but it will contain compelling content and strong marketing strategies to get casual searchers to click through the website.  The contents and layout of the pages affects the SEO directly and therefore any changes need to be thoroughly planned and the effects on the search engines understood prior to implementation.

-    Ingenuity will employ several comprehensive strategies to generate targeted traffic to the site, including search engine registration and key page optimisation.

-    Analysis on the search engine viability of the site will be done through the use of the Site Statistical Reports.  The information available on these monthly reports will indicate which search engines are being used and pages are of interest.

Key benefits of Ingenuity search engine optimisation services
-    make sure that the right keywords are used within the webpage
-    create pages that search engines can read and will index in the way you want them to
-    avoid techniques that search engines hate, things that can get your webpage penalized
-    build pages that will give your site greater visibility in search engines
-    get search engines and directories to include your site in their indexes and lists
-    get search engines to display your webpage when they search locally
-    encourage other websites to link to yours
-    keep track of how well your webpage is doing
-    use pay per click advertising, ad sense and shopping directories

Content Analysis
Ingenuity actively analysis the content of your webpage identifying potential issues search engines find when crawling and indexing your site. We provide you with a report and recommendations to identify changes that potentially increase your rankings in search result while providing a better experience for your readers. By analyzing these reports Ingenuity can improve the user experience and even help drive traffic to your site. For example, title and Meta description text can appear in search results pages, and useful, descriptive text is more likely to be clicked on by users.

Key benefits of Ingenuity content analysis services
-    Title problem information is gained: Potential problems with the title tag on your pages, such as missing or repeated page titles.
-    Information on Meta description problems is gained: Potential problems with duplicate or otherwise problematic Meta descriptions.
-    Non-index able content is tracked: Pages containing non-index able content, such as some rich media files, video, or images.

Web counters
Ingenuity provides web counters for your web pages capturing data of how many visitors have been on the site over certain periods of time. The counters are most valuable for generating credibility to viewers and delivering information on the amount of viewers in specified timeframes, this information can be used to contribute to the online marketing strategy and creative campaign.

Key benefits of Ingenuity web counter services
-    Statistics on the amount of web traffic is gained
-    High web traffic statistics create credibility with viewers
-    High and low traffic timeframes are captured

Electronic Newsletters
Ingenuity creates professional newsletters and announcements for your business. Target your clients and your prospects by segmenting them into lists; personalize every email to each recipient. Create and run queries to further segment your list with greater accuracy. Publish your previous newsletters to your website. Evaluate each and every email sent is tracked in real-time for opens, clicks, forwards, subscribes, unsubscribe and deliveries. Clear concise graphs of your sending metrics will reveal how well your campaigns are achieving your email marketing goals.

Key benefits of Ingenuity email newsletter & announcement services
-    Low marketing costs – high response rate
-    Builds traffic to your website
-    Enhances customer relationships by allowing you to communicate with all your customers at the click of a button
-    Make an impact with professionally designed, personalized email campaigns
-    Deepen the understanding of your customers – measure clients responses to your campaigns

Electronic perception surveys
The perception you have of your company and that of your client is very often worlds apart. However perceptions are viewed as reality thus it is of vital importance to know that you are managing perceptions only when you are measuring perceptions. Perception management is clearly defined by Ingenuity as the effective management of behavior through the quantified ranking of decision criteria, the measurement of perceptions and the cost-effective direction and control of communications. Electronic perception management surveys are extremely cost effective and measurement of responses is immediate.

Electronic mailers
The bulk of business communications are done via email. Ingenuity has mastered the skill of successfully communicating messages and information via electronic mailers. Create your brochures and send at the click of a button a comprehensive mailer to your client or prospect. Sharing of company information becomes instantaneous without a huge cost implication.

Electronic mail shots
Ingenuity has created your exceptional electronic mailer but now you need to distribute your mailer to your database of 999 (or more) contacts. A challenge for you is that you cannot send bulk emails via your internet explorer without being listed as a ‘spammer’. Ingenuity has server permission to send bulk emails, reaching your target market all at once. Ingenuity will also provide you with ‘send-and-receive’ statistics. These statistics will outline who received your electronic mailer, who read it and what actions they took after reading your electronic mailer. Demonstrate-able return on investment!

Promotional mailers
Running a ‘two for the price of one’ campaign or for that matter any other promotional campaign? Ingenuity will define the correct messaging and call to action and design the most visually appealing electronic campaign ensuring that your company brand and identity is reflected in all promotional mailers.

Intelligent business email branding
Intelligent business email branding enables you to cost effectively and effortlessly use every email your business sends to increase brand awareness, web traffic, new business leads and your marketing footprint. Whether it is new products or services, sales material, customer support, latest news or events, research, PR, season’s greetings or straight forward corporate or brand identity – you can get any message across, drive traffic to your website, as well as measure and track the click-through and response ratios. Intelligent email branding has very little impact on your bandwidth, gets through firewalls and is centrally controlled. Another important feature is that all replied/forward emails will still carry the intelligent email branding and is clickable and track-able - all through your biggest form of daily communication – email.

Ingenuity allows you to intelligently wrap every email you send with your brand and a powerful, interactive and clickable marketing message before delivering it to the recipient/s of your choice. When a recipient clicks on any of the links in you branding and marketing insert you will automatically be notified which recipient and link was clicked. Immediately follow-up this lead or increase brand loyalty by sending courtesy email thanking recipient for visiting your company website.

You can also change, rotate or schedule different branding and marketing inserts depending on your own unique requirements. From promoting a new product or service or alerting customers about a special offer, the range of applications available to you is limitless. Getting set-up on Ingenuity intelligent email branding requires no technical knowledge, skill or hardware. Our client fulfilment and support team will ensure you’re your implementation is effortless and hassle free, allowing you to focus on your business.

Key benefits of Ingenuity intelligent email branding services
-    compliant with all email systems; intelligent email branding is sent through the system server which enables the email to be compliant with all email clients and ensures the email will arrive at the recipient the way it was designed.
-    Multiple templates; staying top of mind with clients involves keeping the business image fresh and updated. What easier way of doing this by assigning various templates to the intelligent email branding whereby each template focuses on the different services/products. These templates can be applied randomly from a template list, a specific template can be selected or templates can be assigned over a period of time and will automatically activate and deactivate.
-    Marketing reports; a breakdown of the amount of emails that were sent per user and a report of any click – through
-    Confirmation alert emails; each time a recipient clicks on a link in your branding an alert email is sent to the sender with the name of the link that was clicked.
-    Central brand control; because the branding is residing on an external server, the management of marketing inserts is simplified and changes will only have to be done at one place and not to all the relevant computers
-    Rss feeds; RSS feeds can be loaded onto the branding to display latest news, products and events

E-mailers
Email marketing conjures up images of mailboxes filled to the brim with annoying Viagra and Enlargement emails. This kind of email marketing is referred to as ‘spam’ and not only is it annoying and often illegal, it is also highly ineffective. In contrast true email marketing is both legal and highly effective.

Unlike spam which is totally unsolicited, email marketing is aimed at existing customers. The email addresses are sourced from online forms filled in by visitors to a business’s website. These visitors are given the option to receive future correspondence from the website thus making it 100% legal. When special offers or important information need to be relayed to these existing customers, a brochure-like email is designed and then sent out. These emails provide an excellent means of communication and make up-selling simple and highly affordable.

Ingenuity can assist you with all facets of email marketing. We can add the capability to acquire visitors’ information on your website; we can provide you with mass-emailing software and help with the design of attractive email content. However, we do not sell email lists!

E-mail signatures
Branding constitutes the visual elements representing your identity and creates a process of recognition. Email communications constitutes the majority of business communications to your customers. Email signatures are designed to reflect the most important aspects of your branding. When implemented on your server, all employees can communicate the same look and feel in all their emails creating consistent brand awareness. Ingenuity can design and implement a common email signature in companies of all sizes.

Web based annual reports
Listed companies are required by law to annually publish their financial results in the form of an annual report. Once the printed version has been finalized, an electronic version is created which is run as an electronic brochure and can be viewed on the company website or be loaded on a compact disc (CD) and delivered directly to your shareholders. Ingenuity has many years experience in the design and creation of printed annual reports and will effortlessly convert your printed annual report into a web based annual report.

Investor/shareholder alerts
Ingenuity’s investor and shareholder alerts are instantaneous electronic messages relayed to your shareholders. Keep shareholders informed of happenings with an immediate form of communication.

SMS alerts
You’ve distributed your electronic invitation but now you need to remind your list of attendees of the date, venue and time. No better way of communicating with your attendees than using SMS alerts. A quick, short and effective tool to communicate a very direct message. Ingenuity will when devising a project plan for your online marketing advice of SMS alerts and will be planned to not be intrusive on your customer’s privacy.

Copywriting, proofreading and editing
Ingenuity provides you with professional web copy writing services, which will ensure that your website content is focused on your target market. Copywriting for online media is quite different to that of its printed version. Content is created to specifically enable search engine optimization and increase page ranking on search engines.

Pay-Per-Click (PPC)
At the moment Pay-per-Click (PPC) advertising is the most popular form of Internet advertising in South Africa. When using PPC, every time an Internet user clicks on a banner or text advert linking to your website, you pay for that click. PPC’s recent explosion can be attributed to search engines integrating it  into their advertising models. The reason for PPC’s success on search engines is that it targets consumers at the “Interest” phase of the sales process. For example, when a user does a search for “hotels in London” they have an interest in this topic. If an advert appears saying “Affordable London Hotels!” this will certainly catch the users attention. If the user clicks on this advert and is taken to a website where he/she can book a hotel in London, there is a good chance that he/she will do so!

Naturally, quite a few advertisers would like to have their advert displayed for search phrases (also called keywords) that relate to their businesses. This demand has resulted in search engines using a bidding process to decide which advertiser gets the prime position for their advert. Therefore, if Advertiser A bids $0.50 on the keyword “hotels in London” and Advertiser B bids $0.52, Advertiser B’s advert will rank higher and thus have a better position which in turn will result in more people noticing it and clicking on it. The theory behind PPC is relatively easy to grasp, but as many advertisers have discovered, if not setup and managed properly it can become extremely costly.

Ingenuity can build and manage a highly effective PPC campaign for you. Our expertise in search marketing will ensure that it delivers an excellent return on investment!

Keyword Research
We generate unique and appealing ad copy that ensures a high click through rate and also an excellent cost per acquisition.

Online media Tracking, Analytics and Reporting Implementation
(Also known as Webpage Statistical reports)
Traditionally, marketers have been burdened with the task of estimating the return on investment (ROI) of advertising campaigns with little or no scientific way of doing so. The impact and effectiveness of advertising media like TV, radio and print is extremely hard to measure as there are very few ways of measuring how many people are exposed to your advertising message and even harder to measure whether people go on to become a customer because of your advertising.

-    Tracking
Internet marketing and in particular search engine marketing (SEM) has changed this. Tracking technology allows Ingenuity to measure how many people are exposed to a particular advertisement, how many people were interested in this message and how many were converted into customers. Tracking also allows Ingenuity to fine-tune advertising campaigns as it allows for A/B testing thereby maximising the impact of advertising. We setup and implement tracking and analytics code on websites, email campaigns, email newsletters and intelligent email branding which helps improve ROI and provides detailed data on visitors and customers.

-    Analytics
Analytics extends this further by extracting huge amounts of data on people who showed interest in your advertising. When people are exposed to your advertising on the Internet and visit your website, information like geographic location, the number of pages they viewed, the time they spent on the site, where they left the site, if they are returning visitors and what languages they speak is captured by the analytics software. This information is vital for improving advertising campaigns and redesigning websites and helps increase sales and enquiries.

-    Reporting
The wealth of data gathered by tracking and analytics requires accurate and clear reporting. Marketing managers are burdened with huge workloads and are bombarded with facts and figures. The need for reports that present vital data in a clear and easy to understand format is essential. Key figures like cost, number of sales and ROI need to be available in a timely manner. Ingenuity Marketing can assist you in implementing tracking and analytics solutions that will transform your marketing activities and help your business grow. Our reporting will also make the data gathered easy to understand and aid in making vital decisions that will boost sales. We provide detailed weekly and monthly reports that are tailored to our clients needs. We offer these services separately or as a complete package depending on our clients’ needs.

Key benefits of Ingenuity online media tracking, analytics and reporting services
-    Tracks information on the most and least requested pages
-    Reports top entry and exit pages
-    Delivers information on what countries visitors are visiting the site from
-    Analyse activity level by day of week and hour of the day
-    Reports top referring sites and search engines
-    Analyses top search keywords
-    Measures return on investment
-    Generates valuable information on clients used to maintain and adapt marketing strategies and creative campaigns

Viral Marketing
Viral marketing is word of mouth marketing in an online fashion. It aims to spread the message exponentially. Positive viral marketing or word of mouth marketing can have a tremendous impact on a brand and its associated message. Ingenuity Marketing and Communications offers a controlled viral marketing campaign to our clients. What does this mean to you? A controlled campaign has been strategically planned, we have defined the objectives / goals for the brand being marketed and it has a distinct method of passing on the message that can be tracked and quantified.
Viral campaigns are unpredictable but careful planning means that you have given the campaign the best chance of success. Ingenuity will follow the following methodology when brainstorming your viral marketing campaign:
-    Define the aims of the campaign
-    Plan the message and content
-    User friendly
-    Provide an incentive for sharing and interacting
-    Define a call to action and concept creation

Electronic & Digital Solutions
Electronic and Digital Media is the broad term used which encompasses any communication medium that combines the use of graphics, sound, moving images, video, interactive pages and animation. It is fast becoming integral to our daily lives, with the advent of new iTV, WAP mobile phones, touch-screen information kiosks, DVD, CD-ROM interactive and dynamic web applications.   Ingenuity combines dynamic content solutions with strategic messaging to create high-quality, cost-effective and sensory digital experiences. Bringing to life your marketing collateral.
o    Digital runners
o    Flash presentations
o    Interactive electronic brochures
o    Digital slideshows
o    DVD & CD packaging & reproduction

Why use Ingenuity as an online marketing solutions provider?
Our exceptional creative bodies have over 30 years marketing and communications expertise, truly making us ingenious experts in the field. We form business partnerships with our clients, ensuring that their goals are achieved and that the correct marketing activities are implemented. We don’t just do online marketing, we advise our clients on the best possible fit for their organisation and then we implement all activities always over exceeding expectations.